Exotic Pet Expo

Description: The goal for this project was to identify a real-world example of signage with cluttered messaging and poor design. Using the information on the poster we were to envision and create new deliverables which included a poster series, website, and event booklet. I chose the Exotic Pet Expo, and annual event in Fargo, North Dakota.

Concept: My concept for this project was focused on redesigning to make the event more inviting, in hopes to draw in a larger crowd. I also focused on creating cohesiveness through imagery and color. I used images of animals that would be in attendance as well as close up images of their feathers/scales, and different textures to create depth and interest.

Completed: 2021

Categories: Branding, environmental design